Essentials

Soft and graceful, this off-white ensemble is a celebration of delicate charm. The printed shirt is adorned with intricate lace detailing along the neckline, sleeves, and border, adding a touch...

Channel timeless elegance with this black shirt featuring a captivating vintage floral print. Delicate lace accents grace the neckline and sleeves, adding a touch of grace and charm. Style it...

Make a statement with this edgy and urban-inspired ensemble. The bold prints and contemporary design are perfect for the modern woman. DESIGN DETAILS: 1.15 meter wide width digital lawn shirt...

Celebrate Pakistani culture with this traditional-inspired ensemble. The rich hues and intricate print pay homage to the country's heritage. DESIGN DETAILS: 1.15 meter wide width digital lawn shirt 2.5 meter...

Celebrate the fusion of cultures with this eclectic ensemble. The blend of traditional and modern elements creates a unique and eye-catching look featuring a stunning color palette. DESIGN DETAILS: 1.15...

Embrace the free-spirited cultural aesthetic with this gorgeous ensemble. The eclectic patterns create a relaxed and carefree look DESIGN DETAILS: 1.15 meter wide width digital lawn shirt 2.5 meter digital...

Evoking the grandeur of the Mughal era, this teal peshwas is adorned with meticulously embroidered kalis, featuring sage green, deep maroon, and rust threadwork. Antique copper and gold dori work...

Dipped in the inkwell of regalia, this purple peshwas is a vision of timeless grandeur. The intricately embroidered bodice and kalis dazzle with 5mm gold sequins, harmonized with rich rust,...

Vibrant and bold, this orange raw silk shirt is an embodiment of confidence. The bright hue paired with the stunning printed design adds energy and flair, making it a perfect...

This lilac raw silk shirt is a gentle embrace of soft sophistication. The delicate printed design adds a subtle yet striking detail, making it the perfect choice for a spring...

Draped in dark purple, this raw silk shirt captures a regal charm. The vibrant prints set against the rich hue create a luxurious feel, making it the ideal piece for...

An epitome of regality, this green ensemble is a striking display of mesmerizing style. The heavily embroidered shirt, designed in a partition style, features elaborate zariwork and multi-hued thread embroidery...

Add the elegance of night to your wardrobe with this black shirt, adorned with multicolored embroidery on the sleeves. The vibrant hues offer a playful contrast to the sleek black...

Step into timeless elegance with this ethereal ivory ensemble, delicately adorned with pastel embroidery that exudes grace and sophistication. The intricately embroidered neckline, beautified with pastel threadwork and shimmering sequins,...

A timeless creation on ivory sheer base with hints of muted gold sequins and pastel threadwork done delicately on shirt with heavy hemline borders each one adds to the grandeur...

Drape yourself in sophistication and grace with this maroon ensemble, a classic masterpiece. The shirt boasts intricate Mughal motifs embroidery, adorned with meticulous threadwork, silver zari, and shimmering sequins, adding...

Become a serenade of sophistication with the ASRA collection, graced by the enchanting Aymen Saleem. This ensemble, woven from the essence of ivory and aqua blue, is a sonnet of...

A breathtakingly Royal ensemble, totally hand embellished with an enchanting mix of gota flowers with seed pearls, sequins and tiki stones on a luxury deep burgundy woven net organza paired...

A true combination of trend and tradition. This design has it all. Ethnic design pattern embroidered raw silk shirt ended in heavily embellished borders hand touched with mirrors. This design...

A dainty design worked upon light peach gauzy Net with pastel threads and hints of silver gold works wonders for this design. It features a delicate woven Chiffon dupatta and...

Step into regal elegance with this sage green self-jacquard shirt, adorned with sequin embroidery that glistens on the sleeves and shirt borders, exuding a luxurious aura. DESCRIPTION: A beautiful ivory...

This three-piece number from Asim Jofa's Essentials collection is a celebration of sunny optimism and bold femininity. The cambric shirt's sleeves are embroidered with whimsical designs, and the embroidery on...

Step out in style with our latest “Teens Festive” collection in the stunning shade of deep red. Perfect for special occasions, this ensemble features an angrakha style shirt with intricate...

Bring a touch of bohemian flair to your child's wardrobe with this beautiful Melberry outfit. Its intricate embroidery of resham and transparent sequins adds a playful yet posh touch to...

This teal and black ensemble is quintessential for your little girl's summertime events! The cambric shirt features elegant black resham, zari and sequin embroidery that adds a touch of glamour...

Captivatingly boho and brimming with vivacious energy, this delightful orange ensemble is adorned with intricate embroidery featuring rich maroon resham and twinkling transparent sequins. The straight knee-length shirt and narrow...

Black-hued embroideries with glimpses of transparent sequins. This embroidered shirt is all you need to complete your daily look. This design includes: 1 embroidered center panel on cambric2 R/L embroidered...

This peshwas in a rosy shade of pink reflects the blooming summer-time flowers! Overall detailed with zari, resham and sequins on the neckline and ghera, it is completed with a...

Not a fan of bright colors? Go for this subtle lilac monotone lehnga choli. Embroidered with polka dot details and sequins, this outfit is perfectly hassle-free! Details: Lehnga choli and dupatta...

This white ensemble comes with an overall badla, zari and sequin motif detailing. It is accompanied with a dhaaka pajama and a matching embroidered dupatta which pulls the details of...

Indulge in the charm of this teal green ensemble, where polychrome embroidery and sequins bring forth a charming and traditional design, adding a touch of opulence. The radiant embroidery reflects...

Kinza Hashmi looks like a dream in this beige three-piece from the ‘Aira’ collection by Asim Jofa. The dupatta is inspired by renaissance art, featuring a stunning print that evokes...

Kinza Hashmi dazzles in this dark mahogany three-piece attire from the ‘Aira’ collection by Asim Jofa. The chiffon dupatta is a work of art with diagonal embroidered lines and scallop...

A classy shirt on dark sandy shade is decked with intricate embroidery on the front and sleeves with delicate motifs. Paired with silk pants and yarn-dyed dupatta. Style this cute...

Get your hands on this embroidered lime yellow self-jacquard for this perfect springtime. Paired with matching dyed cambric pants. This design includes: 1-meter embroidered front panel on self-jacquard30” by 48”...

Shine bright in this stunning burgundy ensemble featuring delicate embroidery on front along with  sleeve hem paired with straight trousers to enhance the daytime look. This design includes: 1 embroidered...

Effortlessly chic, this gray ensemble redefines class. The jacquard shirt is adorned with subtle heart motifs, featuring a classic collar and pockets on each side for a modern touch. Button...

Drape yourself in this flowy silhouette with AJL-06A. A distinct design inspired by ethnic arabesque patterns in a rustic color scheme. Delicate threadwork on bodice is hinted with pearls and...

Radiate effortless finesse in this exquisite purple ensemble imbued with lavender hues. The printed shirt, adorned with an abstract paisley design that balances elegance and charm, is perfectly complemented by...

Radiate effortless finesse in this exquisite purple ensemble imbued with lavender hues. The printed shirt, adorned with an abstract paisley design that balances elegance and charm, is perfectly complemented by...

Fresh and vibrant, this green design reflects the richness of nature. The beautiful prints and embroidered neckline offer an organic elegance, while the printed dupatta drapes like a breath of...

Radiate tranquility in this cool blue attire, where intricate prints capture the calm beauty of winter’s blues. The embroidered neckline adds an artistic touch, while the printed dupatta completes the...

Bold and regal, this purple design features prints that combine both rich and soft tones, creating a striking contrast. The printed dupatta enhances the elegance, with its harmonious flow, making...

Clad in the ethereal glow of a pale blue sky, this ensemble is a dream woven from moonlight. The stunning Peshwas, a masterpiece of splendid embroidery, is adorned with silver...

Embrace the rich hues of summer with Asim Jofa’s “Arabic Lawn Collection”! This elegant outfit features a luxurious burnt orange base adorned with intricate paisley and floral motifs in shades...

Bask in the radiance of the ASRA collection. Like the first light of dawn, this ensemble is cast in a lime yellowish hue, with maroon and rust floral motifs with...

Infuse your wardrobe with elegance through the ASRA Collection. This outfit is a canvas that unfolds a story of paisleys and florals, each motif a fragment of inspiration. As you...

Elevate your elegance with our ASRA Collection. This basil green number showcases intricate print, reminiscent of delicate petals unfurling. Imagine the contemporary border print as an elegant frame, capturing the...