Essentials

Woven with utmost delicacy and art, this ensemble is sure to entice you. Urwa Hocane is the epitome of grace as she dons the exquisite tea green ensemble from the...

Add some ethnic charm to your closet with this light pastel pink delight from the ‘Aira’ Collection by Asim Jofa. The golden traditional block print is a showstopper with needlework...

Inspired by French and Persian carpets this block-printed pastel number is a comfy piece from ‘Aira’ collection, has a soft beautiful look, which exudes royalty. The shirt of the ensemble...

In a whirlwind of elegance and sophistication, Kinza Hashmi graces the runway, a vision of ethereal beauty in this silver dust encrusted ensemble. The fabric is adorned in the alluring...

Witness the grandeur of Asim Jofa's 'Aira' collection, graced by the captivating Saboor Aly, as it pays homage to the rich heritage of Pakistani luxury fashion. Like a tapestry woven...

Celebrating the ancient legacy of sub-continent culture, Urwa Hocane exudes regality in this ensemble from ‘Aira’ collection, embellished with diverse motifs and striking print rendered in gold dust complemented by...

Immerse yourself in the poetry of style with Asim Jofa's 'Aira' collection, gracefully narrated by the enchanting Mawra Hocane. This ensemble weaves a tale of timeless charm and elegance like...

Behold the enchanting allure of the ‘Aira’ collection, as Urwa Hocane effortlessly embodies the essence of ethnic chic. Like a captivating tribal queen, she enchants with her fiery presence. This...

Embrace ethereal beauty with our Powder Pink ensemble from the "Chamak Damak" collection. This captivating piece features intricately embroidered front and back panels adorned with delicate silver zariwork and shimmering...

Imagine the first light of dawn kissing the sky casting a soft glow on a canvas of dove gray. The glimmering 5 mm silver sequins like stars in the morning...

Redefine modern utility with these cotton twill wide-leg pants, where functionality meets luxury design. Featuring cargo-style pockets on each shin and intricate embroidery patches on the thighs, these pants are...

Step into relaxed elegance with these wide-leg sweatpants, designed for a seamless blend of comfort and elevated style. Made from soft cotton fleece, they feature a structured wide waistband for...

Unleash bold style with these wide-legged cotton fleece pants that seamlessly blend sophistication and comfort. The wide waistband with an inner drawstring ensures a tailored fit, while regular pockets and...

These wide-leg sweatpants combine comfort and runway-inspired style seamlessly. Crafted for a relaxed yet bold look, they feature a stretchable waistband with a drawstring for the perfect fit. The screen...

Step into bold style and level up your outerwear game with this luxury light windbreaker jacket, a statement piece crafted for the fashion connoisseur. Made from 100% soft nylon with...

Command attention with this statement kangaroo pocket sweater, designed for the bold and fashion-forward icons. Crafted from premium cotton fleece, it features an extra-thick ribbed ninja-style neck for a modern...

Turn heads with this striking black kangaroo pocket sweater, designed for the bold style icons. Crafted from premium cotton fleece, its extra-thick ribbed ninja-style neck delivers a sleek, modern edge....

Indulge in understated luxury with this oversized drop-shoulder T-shirt, a perfect fusion of comfort and high fashion. Crafted from premium cotton fleece, it features an artful embroidery patch on the...

Exude modern elegance with this high-collar zip-up hoodie, designed for those who embrace luxury in everyday wear. Crafted from premium cotton fleece, its earthy tones and expertly placed paneling on...

Redefine luxury casualwear with this impeccably crafted sweatshirt, designed for those who set trends, not follow them. Made from premium cotton fleece, it features sleek paneling and a micro-ribbed neckline...

Beautify your appearance with our distinguished ring, a symbol of exceptional beauty and elite subtlety.

Envelop yourself in the ethereal beauty of this rose petal-hued ensemble where delicate beige threadwork and shimmering gold zari work intertwine like whispers of love. Adorned with petite 3mm sequins,...

Step into the radiance of Peach Reverie, an ensemble that combines the serenity of peach with the richness of maroon accents. The shirt is adorned with intricate motifs and the...

With its lively and rich orange hue, this shawl radiates warmth and joy, adding a pop of color that lights up any look. Length = 2.25 Yards Approx

Bold and radiant, the dark beige shawl brings a burst of vibrant energy, making it an eye-catching statement piece for any wardrobe. Length = 2.25 Yards Approx

Radiate sunshine in this vibrant yellow shirt, adorned with a stunning print. Its cheerful hue and eye-catching design make it the perfect piece for any occasion.

Embrace a touch of vintage charm in this muted pink ensemble. The soft hue creates a feminine aura. The enchanting floral print adds a playful element, like a secret garden...

This pink shirt radiates feminine charm with its soft hue and graceful V-neckline. Adorned with intricate floral embroidery, it brings a touch of elegance and beauty to your wardrobe, making...

As darkness descends, so does this shirt. A symphony of black, it's like a midnight sky come to life. The fabric glides over the body like a shadow, while intricate...

Embrace understated grace with our modern design– a wardrobe essential crafted for comfort and timeless style.

This printed nude pink on white canvas featuring artful paisleys and geometric motifs is paired with a printed floral dupatta for an artistic touch.

Stand out in a crowd with Asim Jofa's latest collection - 'MERA HASEEN JORA' in a bold and striking ruby hue. The ensemble is crafted from luxurious raw silk, boasting...

Looking for a show-stopping ensemble for your next special occasion? Look no further than this luxurious rich magenta number with regal dupatta to slay. The delicate organza fabric of the...

In the serene shade of dusty mint, this ensemble from Asim Jofa’s ‘MERA HASEEN JORA’ collection exudes an aura of calm that's both effortless and eye-catching. Dazzling sequin, lurex, zari,...

Ace your look with this ethnic moss green peshwas made from luxurious burn-out organza. Adorned with sequins, zari, and threadwork, the intricate detailing on this outfit is simply breathtaking. The...

The rich hue of sangria dances in this ensemble, exuding effortless elegance. The intricate handwork featuring a combination of zari, sequins, and thread embroidery creates an exquisite texture and depth...

Indulge in understated luxury with this regal ensemble from ‘MERA HASEEN JORA’ collection in a rich umber hue. The shirt is fashioned from opulent fabric, embellished with a mesmerizing display...

Immerse yourself in ethnic elegance with this Fuchsia pink self-jacquard shirt, adorned with sequins embroidery that adorns the front and sleeves border, offering a harmonious blend of trend and tradition....

Explore the depths of elegance with this Persian green self-jacquard shirt, featuring intricate fuchsia-colored embroidery accentuated on sleeves and borders, complemented by a subtle Arabesque design on the neckline. DESCRIPTION:...

Unveil the allure of nature with this beige self-jacquard shirt, adorned with captivating botanica embroidery that captures the essence of natural beauty. DESCRIPTION: Botanical motifs inspired beige self-jacquard shirt comes...

Adorn yourself with elegance in this grey self-jacquard shirt, where paisley embroidery gracefully adorns the shirt border, executed in delicate threadwork. DESCRIPTION: Grey self-jacquard shirt adorned with delicate paisley embroidery...

Experience a fusion of vibrancy and elegance with this black self-jacquard shirt, enriched by vibrant Iznik embroidery imbued in hues of blue that gracefully accent the neckline and sleeve borders....

Envelop yourself in elegance with this navy blue self-jacquard shirt, featuring ivory-colored bold thread embroidery that gracefully adorns the neckline and borders, creating a harmonious composition. DESCRIPTION: Navy blue self-jacquard...

Embrace the allure of tribal vibes in this golden yellow self-jacquard shirt, where maroon embroidery unfurls to create an enchanting visual narrative. A beautiful fusion of cultures, captured on fabric....

Elevate your sophistication with this off-white self-jacquard shirt adorned with delicate floral embroidery. It will be a timeless addition to your wardrobe. DESCRIPTION:  Off-white self-jacquard shirt adorned with delicate pink...

This loose-fitting long-sleeve shirt that boasts a relaxed silhouette is collared with a neckline while the paneling details and button embellishments elevate its overall design.

Enjoy the timeless appeal of this shirt with its classic round neck and cuffed sleeves including handy pockets for functionality and charm.

This shirt combines a classic collared neckline designed with a round hemline which offers full sleeves for added coverage.

Behold this cream-colored full-sleeve shirt featuring a classic straight silhouette.

This waist-length shirt offers a trendy poncho-style design with a pleated band collar and a charming tie band featuring a front placket and buttons for easy closure showcasing half sleeves...