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Enjoying sunshine to the fullest Ramsha Khan paints a happy picture clad in this pretty mauve attire. The shirt is embroidered heavily incorporating light copper zari, pale & dark mauve...

Deep green viridian base comes alive with bold embroidery incorporating paisley & ethnic motifs creating this captivating design. An articulate mix of colors like deep maroon, beige,leaf green & rust...

Syra Yousuf enchants dressed in this raven black gilded attire. A rare beautiful black angarkha is executed in copper gold zari, cupped sequins & lurex giving this design a distinct...

Mawra Hocane looks resplendent garbed in this elegant attire.Deep shade of plum is encrusted by heavy thread work with a touch of spangles making this design a coveted addition to...

A deep purple cotton net organza base is rendered with colorful embroidery done in shades of magenta, deep olive green & burnt orange threads with dull gold zari & sequins...

Deep vermilion becomes canvas for this filigree design rendered in antique gold zari & self colored thread highlighted by glinting sequins ending in heavy borders. This beautiful hue is complemented...

Giving off tribal vibes Mawra Hocane nails this traditional look garbed in this black attire decorated with heavy neckline & double borders with motifs sprawled all over in two toned...

Komal looks ravishing dressed in this pale tea pink chiffon attire. Heavily endowed with pinkish silver dori topped with blinging sequins on sheer chiffon base. Embroidered dupatta & dyed pants...

Behold the arrival of the Mughal queen, her regal stance comes beautifully across in this pale lime green attire decked with delicate embroidery done by ivory colored thread, highlighted by...

Deep maroon Chanderi kalidaar comes alive with ivory thread work done meticulously with hints of lurex & sequins. Intricately worked chiffon dupatta & dyed pants add another dimension to this...

Embrace the beauty of spring with citron yellow artfully illustrated with intricate embroidery depicting flora swirling in shades of blues and ivory with dainty sage leaves to create a mesmerizing...

The perfect majesty of our bump to create a stunning Cayman Ocher duo adorned with tortilla artistry and a shimmering dupatta. DESIGN DETAILS: 2 Embroidered Front Side Panels R/L On...

A teal hued canvas is artfully illustrated with floral embroidery depicting alluring shades of pinks, beige and double shaded zari. A detailed border etched with intricate embroidery adds an exquisitely...

A traditionally rich composition is portrayed on this elegant ensemble rendered in raspberry rose shade. It is beautifully adorned with aesthetic embroidery at front and sleeves with captivating floral designs...

A sensuous stitching that envelops you in modernity and enhanced with a beautifully embroidered chiffon dupatta shimmers with sequin encloses on an embroidered landscape fuchsia pink. DESIGN DETAILS: 1 Embroidered...

In ‘The Maahru’, Saboor Aly brings a special element of timeless radiance and enchantment. Adorn with utmost delicacy and art this powder blue number is ornamented with whimsical embroideries rendered...

Bring to life your most elegant and poised self with this soothing Moss green ensemble, designed in the most stellar way with embroidery of sunset shades together with a vibrant...

Yumna Zaidi brings her bold and confident energy to ‘The Meerub’ by Asim Jofa. This black beauty features glorious silver embroidery and fleecy fabrics that are sure to turn heads....

This ensemble from ‘The Noorie’ is the unique piece of the collection showcased by Minal Khan. The composition of this ensemble is a captivating duet between the hues of black...

Make everyone's eyes turn on you as you enter the ballroom with this eye-catchy delight! The rich apricot hue of the chiffon center panel is perfectly complemented by the vivacious...

Like a flower in bloom, Yumna Zaidi blossoms in ‘The Meerub’ embroidered chiffon ensemble, She shines with elegance and grace in every part of this powder pink and mehendi hue...

Adorn yourself in the lush, verdant hues of this Olive Green ensemble from ‘The Meerub’, modeled by the graceful Yumna Zaidi. Like the leaves of a flourishing tree, the ethereal...

Behold the enchanting allure of the ‘Aira’ collection, as Urwa Hocane effortlessly embodies the essence of ethnic chic. Like a captivating tribal queen, she enchants with her fiery presence. This...

Witness the grandeur of Asim Jofa's 'Aira' collection, graced by the captivating Saboor Aly, as it pays homage to the rich heritage of Pakistani luxury fashion. Like a tapestry woven...

In a whirlwind of elegance and sophistication, Kinza Hashmi graces the runway, a vision of ethereal beauty in this silver dust encrusted ensemble. The fabric is adorned in the alluring...

Inspired by French and Persian carpets this block-printed pastel number is a comfy piece from ‘Aira’ collection, has a soft beautiful look, which exudes royalty. The shirt of the ensemble...

Woven with utmost delicacy and art, this ensemble is sure to entice you. Urwa Hocane is the epitome of grace as she dons the exquisite tea green ensemble from the...

Bringing a classic Mughal motif embroidery overall on the ensemble, enter a realm of serenity and poetic beauty, as Urwa Hocane graces the stage in Asim Jofa's 'Aira' collection. The...

Wrapped in the allure of the 'Aira' collection by Asim Jofa, Urwa Hocane casts a mesmerizing spell. The Turkish coffee hue creates a sense of earthy charm, while the meticulously...

Get ready to make a bold fashion statement with Mawra Hocane in the breathtaking 'ZARI SITARA' ensemble. This shirt, meticulously crafted from paper cotton, features a striking spanish gray color...

This burnt marigold poly cotton ensemble from Asim Jofa's 'ZARI SITARA' collection is like a royal gem that gleams in the light. The outfit's gold sequins, zari along with impeccable threadwork looks stunning...

Possessing an overwhelming touch of ethnicity and modernity, prepare to be enchanted by the irresistible allure of this mesmerizing number from the 'ZARI SITARA' collection, graced by the captivating presence...

Asim Jofa introduces you to ‘ZARI SITARA’, a collection that showcases the art of embroidery and the richness of colors. This number is a pink and purple hue that creates...

Discover the essence of timeless beauty with the glacial green number from the exquisite 'Jhilmil Collection'. This ensemble captures the true beauty of classic design through its intricate dori-work, meticulously...

Elevate your elegance with our ASRA Collection. This basil green number showcases intricate print, reminiscent of delicate petals unfurling. Imagine the contemporary border print as an elegant frame, capturing the...

Infuse your wardrobe with elegance through the ASRA Collection. This outfit is a canvas that unfolds a story of paisleys and florals, each motif a fragment of inspiration. As you...

Bask in the radiance of the ASRA collection. Like the first light of dawn, this ensemble is cast in a lime yellowish hue, with maroon and rust floral motifs with...

Asim Jofa's "Shadow Work" collection graced by Mawra Hocane as a regal figure, her elegance illuminated by an ensemble that is nothing short of a masterpiece. The navy-blue fabric is...

Discover the "Shadow Work" collection's Ivory and Blue Baroque Dream with Saboor Aly, where imagination takes flight on wings of embroidery. Envision a dreamscape where hues of ivory and blue...

Komal Meer gracefully embodies the cultural oasis of earthly elegance in this muted deep mauve ensemble with bottle green dupatta from the 'Abresham Collection' by Asim Jofa. The outfit is...

Unleash the luminosity with this bright rust number. This ensemble is a captivating piece of artistry that exudes a luminous elegance. The embroidery features beige, maroon, peach, and rust threadwork,...

Artfully woven with enchanting beige thread embroidery, this bright hue of mustard gold is adorned with 9mm and 3mm sequins in matte gold color. The outfit is completed with a...

Step into the world of ethnic and graceful charm with this enchanting creation. The brilliant red ensemble from our esteemed "Rang-E-Noor" collection is a vibrant testament to grace. Adorned with...

Enveloped in an aura of timeless charm, this peshwas is a masterpiece that unveils a world of deep purple, where gold motifs shimmer with the magic reminiscent of ancient Zardozi...

Step into the world of elegance, where slate grey reigns with regal charm adorned by the revered artistry of Mughal embroidery and kissed by vivacious peach velvet that caresses the...

Immerse yourself in a world of fascinating charm and timeless grace with this enchanting ensemble from the “Velvet Festive Collection”. This Beige Gold masterpiece paired with an Olive Green dupatta...

Elevate your ethnic collection with a burst of vibrancy in this captivating magenta ensemble paired with a teal dupatta. The motifs on the shirt celebrate the rich mosaic of Pakistani...

Infuse elegance into your attire with this coral number featuring a velvet long shirt adorned with two-toned champagne zari, copper cupped sequins, and light gold lurex. The embroidered neckline, sleeves,...

Radiate pearl brilliance in this peridot green attire featuring a long velvet shirt adorned with heavy beige embroidery threadwork. The embroidered neckline, front, and borders with pearls, creating an ethereal...

Let the whispers of pink poetry unfold in this outfit adorned with silver and gold zari, embellished with matching sequins. The embroidery on shirt is a lyrical expression of artistry,...