Unstitched Essentials By Season

Wrapped in the allure of the 'Aira' collection by Asim Jofa, Urwa Hocane casts a mesmerizing spell. The Turkish coffee hue creates a sense of earthy charm, while the meticulously...

This statement piece is an iconic number from ‘Aira’ collection because it is unique with everything from classic purple hues to artistic imagery and floral design inspired by Scandinavian folk...

Bringing a classic Mughal motif embroidery overall on the ensemble, enter a realm of serenity and poetic beauty, as Urwa Hocane graces the stage in Asim Jofa's 'Aira' collection. The...

Woven with utmost delicacy and art, this ensemble is sure to entice you. Urwa Hocane is the epitome of grace as she dons the exquisite tea green ensemble from the...

Add some ethnic charm to your closet with this light pastel pink delight from the ‘Aira’ Collection by Asim Jofa. The golden traditional block print is a showstopper with needlework...

Inspired by French and Persian carpets this block-printed pastel number is a comfy piece from ‘Aira’ collection, has a soft beautiful look, which exudes royalty. The shirt of the ensemble...

In a whirlwind of elegance and sophistication, Kinza Hashmi graces the runway, a vision of ethereal beauty in this silver dust encrusted ensemble. The fabric is adorned in the alluring...

Witness the grandeur of Asim Jofa's 'Aira' collection, graced by the captivating Saboor Aly, as it pays homage to the rich heritage of Pakistani luxury fashion. Like a tapestry woven...

Celebrating the ancient legacy of sub-continent culture, Urwa Hocane exudes regality in this ensemble from ‘Aira’ collection, embellished with diverse motifs and striking print rendered in gold dust complemented by...

Immerse yourself in the poetry of style with Asim Jofa's 'Aira' collection, gracefully narrated by the enchanting Mawra Hocane. This ensemble weaves a tale of timeless charm and elegance like...

Behold the enchanting allure of the ‘Aira’ collection, as Urwa Hocane effortlessly embodies the essence of ethnic chic. Like a captivating tribal queen, she enchants with her fiery presence. This...

Beautifully composed floral embroideries and indigenous elements are stitched laboriously in purple and blue threads on a pink canvas making the heavenly composition along with hints of zari and sequins....

A graceful pale peach canvas is artfully illustrated with floral embroideries depicting contrasting shades of mint green. A detailed cotton slider borders etched with intricate embroidery adds exquisitely unique dimension...

A sensuous stitching that envelops you in modernity and enhanced with a beautifully embroidered chiffon dupatta shimmers with sequin encloses on an embroidered landscape fuchsia pink. DESIGN DETAILS: 1 Embroidered...

A traditionally rich composition is portrayed on this elegant ensemble rendered in raspberry rose shade. It is beautifully adorned with aesthetic embroidery at front and sleeves with captivating floral designs...

A teal hued canvas is artfully illustrated with floral embroidery depicting alluring shades of pinks, beige and double shaded zari. A detailed border etched with intricate embroidery adds an exquisitely...

The perfect majesty of our bump to create a stunning Cayman Ocher duo adorned with tortilla artistry and a shimmering dupatta. DESIGN DETAILS: 2 Embroidered Front Side Panels R/L On...

Embrace the beauty of spring with citron yellow artfully illustrated with intricate embroidery depicting flora swirling in shades of blues and ivory with dainty sage leaves to create a mesmerizing...

This two piece is crafted on dull magenta base decorated with a dainty floral print. It comes with dyed pants. An ideal solution for your daily wear need. DESIGN DETAILS:...

This soothing colour palette will surely catch your attention. The intricate print is sprawled on shirt with embroidered border & motifs giving it a sophisticated look befitting for any evening...

Rendered in a soft beige tone with delicate classic black cross stitch embroidery featuring “Balochi tankas” in a traditional subcontinental aesthetic. This graceful shirt is paired with solid trousers and...

Elevate your style with deep black-hued lawn with minutely detailed intricate embroidery with shades of greys, paired with a printed monochromatic dupatta. DESIGN DETAILS: Embroidered center panel for the front.Embroidered...

A midnight canvas is set off with free-style embroidery with bright shades of dark navy blue, a hint of sequence, and ivory. This stunning combination when paired with matching pants...

Pitch black long shirt having very intricate thread embroidery in navy blue, black and zari on front, sides, and sleeve. This outfit is paired with a printed chiffon dupatta and...

Set some style goals donned in this fresh minty green look paired with a catchy chiffon dupatta and a touch of interesting embroidery. DESIGN DETAILS: - Embroidered Center Panel For...

Channel ethereal beauty with AJL-07B, embroidered on pale yellow organza in thread and sequins, worn over off white dust printed slip and trouser. A pastel shade printed silk dupatta adds...

Exude calmness in this oriental white done in delicate printed borders and sleeves with scattered embroidered bunches in tones of blue decked with sequins. With its soothing color palette and...

Amp up your style game with this amazing design. Ethnic embroidery is done in cherry red thread punctuated with black sequins. It comes with solid pants and a brilliantly planned...

A canvas of cultural expression, reimagined in bold contrast. This black ensemble is brought to life with intricate embroidery in striking threadwork that stands out vividly against the dark canvas....

A harmonious blend of contrast and charm. This beige ensemble captivates with intricate black threadwork delicately embroidered across the shirt, creating a striking interplay of depth and elegance. Paired with...

A symphony in black and white, where contrast meets contemporary flair. The black shirt comes alive with tropical-inspired motifs in soft, lighter tones, creating a striking visual composition. An intricately...

A Timeless Statement in Monochrome. This black shirt is elevated through a lavishly embroidered neckline and sleeves that command attention with their intricate design. The embroidery gracefully tapers down the...

An aesthetic of the tropics on midnight canvas. The shirt is artfully printed in refreshing turquoise tones, this black shirt exudes a serene charm. Subtle embroidery graces the hem and...

Elegance in motion, the black shirt showcases a sophisticated print that forms the heart of the ensemble, while an embroidered neckline and sleeves border add an ornate yet tasteful lift....

A visual treat, this black shirt stands out with its intricate geometric print, offering a bold yet balanced look. The ensemble is finished with a printed dupatta in warm brown...

Whispers of elegance in a calming beige tone, this ensemble is defined by its fluid embroidery that weaves seamlessly through the shirt. Embroidered sleeve borders add structured detail, while the...

Minimalist mastery, a black ensemble where less speaks volumes—this look is anchored by minimalist ivory embroidery on the neckline and hem, embodying understated elegance. Paired with beautifully embroidered trousers and...

Art meets magnificence. This black shirt’s striking print provides the perfect foundation for an opulent embroidered neckline, becoming the focal point of the look. With sleeves adorned in subtle detailing...

This white tie-and-dye ensemble fuses contemporary art with traditional accents. The beautifully embroidered neckline takes center stage, while the sleeves feature light touches of embroidery. Printed trousers complete this look—creating...

A garden within monochromic world, with a blend of floral and dotted prints, this black shirt showcases an off-white embroidered neckline that adds a soft yet striking contrast. The same...

Inked in elegance, this black shirt is adorned with a refined print that plays in tones of grey and white, forming a soft, visual rhythm. Paired with a beautifully printed...

Contrast, Perfected. This black and white ensemble is a visual interplay of structure and softness. The white shirt features a seamless print that feels both fluid and composed, while contrasting...

Nature’s narrative in noir. The shirt is adorned with a flowing floral print that seems to drift effortlessly across the fabric, lending the outfit a poetic elegance. Paired with trousers...

Serenity takes form with this off-white canvas that comes alive with a sleek, linear print that radiates calm sophistication. Paired with a dupatta in a contrasting tone, this ensemble embodies...

Echoes of timelessness, this black ensemble is defined by its graceful print rendered in misty gray hues, creating a depth that feels both vintage and modern. A beautifully printed dupatta...

Depth in detail, a study in texture and tone, this black shirt features a refined print in light shades, giving the fabric a layered feel. The ensemble is paired with...

Cultural resonance breathes life into this white ensemble, that becomes a canvas for deep-toned, heritage-inspired motifs that evoke the elegance of traditional artistry. The interplay of light and shadow gives...

The black shirt becomes a standout statement with its bold, intricately laid print—designed to capture attention without saying a word. A contrasting printed dupatta brings in dimension and balance, making...

Monochrome elegance modernized. A white ensemble built for the modern muse—the shirt’s seamless print speaks of quiet confidence, while the contrasting dupatta adds a bold visual rhythm. Together, they shape...

Monochrome elegance modernized. A white ensemble built for the modern muse—the shirt’s seamless print speaks of quiet confidence, while the contrasting dupatta adds a bold visual rhythm. Together, they shape...