{"title":"Meerub Collection","description":"\u003cp\u003eDiscover the extensive variety of Asim Jofa Signature Dresses that go straight for a Luxury lifestyle. Pull off your chic look with Asim Jofa. Shop Now\u003c\/p\u003e","products":[{"product_id":"ajsm-44","title":"AJSM-44 EMBROIDERED POLY COTTON 3 PCS","description":"\u003cp\u003eIn this dark mauve ensemble, Yumna Zaidi exudes an aura of luxury and refinement. The shirt is a jewel of embroidery on the front and back, a delicate neckline and a border for the hemline and chaak. The sleeves are also decorated with embroidery and a border. The dupatta is made of zari line chiffon and has a lovely sparkle. The trouser is dyed in poly lawn and has an ankle length that reveals the embroidery. This outfit is a fusion of tradition and modernity that will elevate your style quotient.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDESIGN DETAILS:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAll Over Embroidered Front \u0026amp; Back With Border On Poly Cotton\u003c\/li\u003e\n\u003cli\u003e1 Embroidered Neckline Front On Organza\u003c\/li\u003e\n\u003cli\u003e1 Meter Embroidered Sleeves With Border On Poly Cotton\u003c\/li\u003e\n\u003cli\u003e2.5 Meter Borders For Front And Back Chaak\u003c\/li\u003e\n\u003cli\u003e2.5 Meter Dyed Zari Line Chiffon For Dupatta\u003c\/li\u003e\n\u003cli\u003e1.5 Meter (Wider Width) Dyed Poly Lawn For Trouser\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mahru, Noorie \u0026 Meerub","offers":[{"title":"Default Title","offer_id":45962757570788,"sku":"AJSM-44-Unstitched","price":4770.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/6897\/4308\/files\/MG_2676.jpg?v=1741434190"},{"product_id":"ajsm-43","title":"AJSM-43 EMBROIDERED CHIFFON GEORGETTE 3 PCS","description":"\u003cp\u003eAdorn yourself in the lush, verdant hues of this Olive Green ensemble from ‘The Meerub’, modeled by the graceful Yumna Zaidi. Like the leaves of a flourishing tree, the ethereal Chiffon Georgette shirt, embellished with intricate embroidery on the neckline, front, back, and sleeves, exudes a sense of tranquility and poise. Like the glistening dewdrops that adorn a leaf in the early morning, the golden sequins and threadwork add a touch of radiance and splendor. The embroidered border for the front daman frames the shirt like a beautiful, natural border, while the embroidered dupatta and dyed poly lawn trouser complete the ensemble with subtle elegance.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDESIGN DETAILS:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 Embroidered Neckline For Front On Organza\u003c\/li\u003e\n\u003cli\u003eEmbroidered Front With Border On Chiffon\u003c\/li\u003e\n\u003cli\u003eEmbroidered Back On Chiffon\u003c\/li\u003e\n\u003cli\u003eEmbroidered Sleeves With Border On Chiffon\u003c\/li\u003e\n\u003cli\u003e2.5 Meter Embroidered Dupatta On Poly Net\u003c\/li\u003e\n\u003cli\u003e1.5 Meter (Wider Width) Dyed Poly Lawn For Trouser\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LIMITED EDITION","offers":[{"title":"Default Title","offer_id":45962757603556,"sku":"AJSM-43-Unstitched","price":6650.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/6897\/4308\/files\/MG_2455.jpg?v=1741354141"},{"product_id":"ajsm-40","title":"AJSM-40 EMBROIDERED CHIFFON 3 PCS","description":"\u003cp\u003eLike a flower in bloom, Yumna Zaidi blossoms in ‘The Meerub’ embroidered chiffon ensemble, She shines with elegance and grace in every part of this powder pink and mehendi hue ensemble. The neckline is a jewel, sparkling bright The sleeves and back are a tapestry of delight The front and borders has Mughal motifs to give it old world charm. The dupatta is a leaf, falling free with smoothness of chiffon. This ensemble is a dream, an art and a graceful move!\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDESIGN DETAILS:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered Front Neckline On Green Silk\u003c\/li\u003e\n\u003cli\u003eEmbroidered Front On Chiffon\u003c\/li\u003e\n\u003cli\u003eEmbroidered Back On Chiffon\u003c\/li\u003e\n\u003cli\u003e30'' Embroidered Border For Front Daman On Green Silk\u003c\/li\u003e\n\u003cli\u003e30'' Embroidered Border For Back Daman On Green Silk\u003c\/li\u003e\n\u003cli\u003eEmbroidered Chan For Sleeves On Chiffon\u003c\/li\u003e\n\u003cli\u003e30'' Embroidered Border For Sleeves On Green Silk\u003c\/li\u003e\n\u003cli\u003e1.25 Meter Embroidered Border For Chaak On Green Silk\u003c\/li\u003e\n\u003cli\u003e2.5 Meter Embroidered Dupatta On Chiffon With 2 Side Borders\u003c\/li\u003e\n\u003cli\u003e1.5 Meter Wide Width Silk For Trouser\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LIMITED EDITION","offers":[{"title":"Default Title","offer_id":45962758947044,"sku":"AJSM-40-Unstitched","price":6550.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/6897\/4308\/files\/MG_2992_4ea9f9a6-cf61-4b07-9ef5-8c20d770d1e4.jpg?v=1741354172"},{"product_id":"ajsm-39","title":"AJSM-39 EMBROIDERED SILK , CHIFFON 3 PCS","description":"\u003cp\u003eA divine look with evergreen combination of Ivory and black from ‘The Meerub’ by Asim Jofa is a celebration of contrasts and balance. The base of ivory symbolizes purity and innocence, while the intricate embellishment and embroidery in black exude a sense of mystery and seduction. Like the moon casting its shadow on a bed of snow, the black embroidery shines bright against the ivory base, creating a captivating visual contrast. The chiffon dupatta adds a delicate touch of grace to this stunning creation, while the dyed dull satin trouser completes the ensemble with understated elegance.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDESIGN DETAILS:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered Front Neckline On Black Silk\u003c\/li\u003e\n\u003cli\u003e1.5 Meter Embroidered Front \u0026amp; Back On Chiffon\u003c\/li\u003e\n\u003cli\u003e1.5 Meter Embroidered Border For Front \u0026amp; Back On Black Silk\u003c\/li\u003e\n\u003cli\u003eEmbroidered Sleeves On Chiffon\u003c\/li\u003e\n\u003cli\u003e1 Meter Embroidered Border For Sleeves On Black Silk\u003c\/li\u003e\n\u003cli\u003e1.25 Meter Embroidered Border For Chaak On Black Silk\u003c\/li\u003e\n\u003cli\u003e2.5 Meter Embroidered Dupatta On Chiffon With 2 Side Borders\u003c\/li\u003e\n\u003cli\u003e1.5 Meter Wide Width Silk For Trouser\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LIMITED EDITION","offers":[{"title":"Default Title","offer_id":45962759078116,"sku":"AJSM-39-Unstitched","price":6450.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/6897\/4308\/files\/MG_2810.jpg?v=1741434184"},{"product_id":"ajsm-36","title":"AJSM-36 EMBROIDERED NET 3 PCS","description":"\u003cp\u003eYumna Zaidi personifies elegance in 'The Meerub', a stunning collection that encapsulates the beauty of tradition with modern fashion. This exquisite pink ensemble features delicate net fabric, intricately adorned with white threadwork, silver sequins, and crewel embroidery. The meter embroidery on the sleeves and borders, paired with the embroidered hemlines and chaak borders, is a testament to the attention to detail in this ensemble. The chiffon dupatta and poly lawn trousers complete the look with finesse. This delicate piece is a beautiful ode to femininity. And perfect for modern-day princess.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDESIGN DETAILS:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered Front On Net\u003c\/li\u003e\n\u003cli\u003eEmbroidered Chan For Side Panels For Front On Net\u003c\/li\u003e\n\u003cli\u003eEmbroidered Back On Net\u003c\/li\u003e\n\u003cli\u003ePair Of Embroidered Sleeves On Net\u003c\/li\u003e\n\u003cli\u003e4 Meter Borders For Front And Back Daman \u0026amp; Chaak On Net\u003c\/li\u003e\n\u003cli\u003e2.5 Meter Embroidered Dupatta On Chiffon\u003c\/li\u003e\n\u003cli\u003e1.5 Meter (Wider Width) Dyed Poly Lawn For Trouser\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LIMITED EDITION","offers":[{"title":"Default Title","offer_id":45962759241956,"sku":"AJSM-36-Unstitched","price":6150.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/6897\/4308\/files\/MG_2332.jpg?v=1741434182"},{"product_id":"ajsm-35","title":"AJSM-35 EMBROIDERED CHIFFON 3 PCS","description":"\u003cp\u003eThere is something hypnotic and alluring about this black chiffon peshwas from 'The Meerub' collection, worn with elegance and grace by Yumna Zaidi. The floral embroidery, crafted in a glittering golden hue, is like a mesmerizing dance of light and shadow, swirling and twirling around the neckline, hemline, and sleeves. The embroidered border for the sleeves, adorned with two beautiful bunches, is like a luminous crown, while the embroidered dupatta, with its four side borders, is like a magnificent tapestry woven with golden threads. The dyed chiffon for kali is like a graceful dance, and the dull satin trouser is like a cool and silky breeze. This is a design that speaks of magic and mystery, beckoning you to step into its spellbinding world.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDESIGN DETAILS:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDyed Chiffon For Sleeve With Embroidered Border\u003c\/li\u003e\n\u003cli\u003e2 Embroidered Bunches For Sleeve On Organza\u003c\/li\u003e\n\u003cli\u003e1 Embroidered Neckline For Front On Organza\u003c\/li\u003e\n\u003cli\u003e1 Embroidered Neckline For Back On Organza\u003c\/li\u003e\n\u003cli\u003e4 M Border For The Hemline On Chiffon\u003c\/li\u003e\n\u003cli\u003e3 Meter Dyed Chiffon For Kali\u003c\/li\u003e\n\u003cli\u003e2.5 Meter Embroidered Dupatta With 4 Side Borders On Poly Net\u003c\/li\u003e\n\u003cli\u003e1.5 Meter (Wider Width) Dyed Dull Satin For Trouser\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LIMITED EDITION","offers":[{"title":"Default Title","offer_id":45962759274724,"sku":"AJSM-35-Unstitched","price":6450.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/6897\/4308\/files\/MG_1991.jpg?v=1741434179"},{"product_id":"ajsm-34","title":"AJSM-34 EMBROIDERED CHIFFON 3 PCS","description":"\u003cp\u003eYumna Zaidi brings her bold and confident energy to ‘The Meerub’ by Asim Jofa. This black beauty features glorious silver embroidery and fleecy fabrics that are sure to turn heads. The heavy zari work on the long shirt, embroidered sleeves, and dupatta add a touch of flamboyance to the outfit. The churidar trouser and keyhole back detail create a sleek and modern silhouette. This magnificent ensemble is the epitome of elegance and sophistication, ideal for any formal occasion where you desire to make a bold fashion statement.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDESIGN DETAILS:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 Embroidered Center Panel for Front On Chiffon\u003c\/li\u003e\n\u003cli\u003e2 Embroidered Side Panel R\/L On Chiffon\u003c\/li\u003e\n\u003cli\u003e30’’ Embroidered Booti Chan with Border On Chiffon \u003c\/li\u003e\n\u003cli\u003e2.5 Mtr Embroidered Border for Chaak On Chifffon \u003c\/li\u003e\n\u003cli\u003e60’’ Embroidered Chaak Border Patti for Damaan On Chifon \u003c\/li\u003e\n\u003cli\u003e30’’ Embroidered Border for Front Daman On Chiffon\u003c\/li\u003e\n\u003cli\u003e1 Mtr Embroidered Sleeves with Border On Chiffon \u003c\/li\u003e\n\u003cli\u003e2.5 Meter Embroidered Dupatta on Chiffon\u003c\/li\u003e\n\u003cli\u003e1.5 Meter (Wider Width) Dyed Poly Cotton for Trouser\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LIMITED EDITION","offers":[{"title":"Default Title","offer_id":45962759504100,"sku":"AJSM-34-Unstitched","price":6250.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/6897\/4308\/files\/MG_2548.jpg?v=1741354256"},{"product_id":"ajsmp-28-embroidered-silk-stitched-3-pcs","title":"AJSMP-28 EMBROIDERED SILK STITCHED 3 PCS","description":"\u003cp\u003eYumna Zaidi sparkles in this in this blooming number from ‘The Meerub’. The embroidery on this garment is like a constellation of stars, each one shining with its unique radiance. The golden zari and sequins add a touch of celestial sparkle, while the shocking pink poly lawn forms a soft and feminine backdrop. The chiffon dupatta adds an ethereal quality, as if one could wrap themselves in the very cosmos. The Asim Jofa look you should steal!\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Limited Edition Pret","offers":[{"title":"S","offer_id":46133545468132,"sku":"AJSM-28-CP-S","price":9990.0,"currency_code":"PKR","in_stock":false},{"title":"M","offer_id":46133545500900,"sku":"AJSM-28-CP-M","price":9990.0,"currency_code":"PKR","in_stock":false},{"title":"L","offer_id":46133545533668,"sku":"AJSM-28-CP-L","price":9990.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/6897\/4308\/files\/MG_2191_8e70d63b-f4b8-462e-b75c-2c662e237123.jpg?v=1741425879"},{"product_id":"ajsmb-43-embroidered-chiffon-georgette-stitched-3-pcs","title":"AJSMB-43 EMBROIDERED CHIFFON GEORGETTE STITCHED 3 PCS","description":"\u003cp\u003eAdorn yourself in the lush, verdant hues of this Olive Green ensemble from ‘The Meerub’, modeled by the graceful Yumna Zaidi. 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The embroidered border for the front daman frames the shirt like a beautiful, natural border, while the embroidered dupatta and dyed poly lawn trouser complete the ensemble with subtle elegance.\u003c\/p\u003e","brand":"Limited Edition Pret","offers":[{"title":"S","offer_id":46723405185252,"sku":"AJSM-43-CB-S","price":9990.0,"currency_code":"PKR","in_stock":false},{"title":"M","offer_id":46723405218020,"sku":"AJSM-43-CB-M","price":9990.0,"currency_code":"PKR","in_stock":false},{"title":"L","offer_id":46723405250788,"sku":"AJSM-43-CB-L","price":9990.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/6897\/4308\/files\/AJSMB-43Frontimagewebsize_16ab1a27-0462-40ec-823f-c092171bf064.jpg?v=1757413749"},{"product_id":"ajsmb-40-embroidered-chiffon-stitched-3-pcs","title":"AJSMB-40 EMBROIDERED CHIFFON STITCHED 3 PCS","description":"\u003cp\u003eLike a flower in bloom, Yumna Zaidi blossoms in ‘The Meerub’ embroidered chiffon ensemble, She shines with elegance and grace in every part of this powder pink and mehendi hue ensemble. 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