Festive Above 5500

This statement piece is an iconic number from ‘Aira’ collection because it is unique with everything from classic purple hues to artistic imagery and floral design inspired by Scandinavian folk...

Bringing a classic Mughal motif embroidery overall on the ensemble, enter a realm of serenity and poetic beauty, as Urwa Hocane graces the stage in Asim Jofa's 'Aira' collection. The...

Woven with utmost delicacy and art, this ensemble is sure to entice you. Urwa Hocane is the epitome of grace as she dons the exquisite tea green ensemble from the...

Add some ethnic charm to your closet with this light pastel pink delight from the ‘Aira’ Collection by Asim Jofa. The golden traditional block print is a showstopper with needlework...

Inspired by French and Persian carpets this block-printed pastel number is a comfy piece from ‘Aira’ collection, has a soft beautiful look, which exudes royalty. The shirt of the ensemble...

In a whirlwind of elegance and sophistication, Kinza Hashmi graces the runway, a vision of ethereal beauty in this silver dust encrusted ensemble. The fabric is adorned in the alluring...

Witness the grandeur of Asim Jofa's 'Aira' collection, graced by the captivating Saboor Aly, as it pays homage to the rich heritage of Pakistani luxury fashion. Like a tapestry woven...

Celebrating the ancient legacy of sub-continent culture, Urwa Hocane exudes regality in this ensemble from ‘Aira’ collection, embellished with diverse motifs and striking print rendered in gold dust complemented by...

Immerse yourself in the poetry of style with Asim Jofa's 'Aira' collection, gracefully narrated by the enchanting Mawra Hocane. This ensemble weaves a tale of timeless charm and elegance like...

Behold the enchanting allure of the ‘Aira’ collection, as Urwa Hocane effortlessly embodies the essence of ethnic chic. Like a captivating tribal queen, she enchants with her fiery presence. This...

In this dark mauve ensemble, Yumna Zaidi exudes an aura of luxury and refinement. The shirt is a jewel of embroidery on the front and back, a delicate neckline and...

Adorn yourself in the lush, verdant hues of this Olive Green ensemble from ‘The Meerub’, modeled by the graceful Yumna Zaidi. Like the leaves of a flourishing tree, the ethereal...

A divine look with evergreen combination of Ivory and black from ‘The Meerub’ by Asim Jofa is a celebration of contrasts and balance. The base of ivory symbolizes purity and...

Yumna Zaidi personifies elegance in 'The Meerub', a stunning collection that encapsulates the beauty of tradition with modern fashion. This exquisite pink ensemble features delicate net fabric, intricately adorned with...

There is something hypnotic and alluring about this black chiffon peshwas from 'The Meerub' collection, worn with elegance and grace by Yumna Zaidi. The floral embroidery, crafted in a glittering...

Yumna Zaidi brings her bold and confident energy to ‘The Meerub’ by Asim Jofa. This black beauty features glorious silver embroidery and fleecy fabrics that are sure to turn heads....

Bring to life your most elegant and poised self with this soothing Moss green ensemble, designed in the most stellar way with embroidery of sunset shades together with a vibrant...

In ‘The Maahru’, Saboor Aly brings a special element of timeless radiance and enchantment. Adorn with utmost delicacy and art this powder blue number is ornamented with whimsical embroideries rendered...

Bask in the golden rays of ‘The Maahru’ with this Marigold yellow ensemble that blooms with intricate floral and branches embroidery, akin to a field of sunflowers in full bloom....

Beautifully composed floral embroideries and indigenous elements are stitched laboriously in purple and blue threads on a pink canvas making the heavenly composition along with hints of zari and sequins....

A graceful pale peach canvas is artfully illustrated with floral embroideries depicting contrasting shades of mint green. A detailed cotton slider borders etched with intricate embroidery adds exquisitely unique dimension...

A sensuous stitching that envelops you in modernity and enhanced with a beautifully embroidered chiffon dupatta shimmers with sequin encloses on an embroidered landscape fuchsia pink. DESIGN DETAILS: 1 Embroidered...

A traditionally rich composition is portrayed on this elegant ensemble rendered in raspberry rose shade. It is beautifully adorned with aesthetic embroidery at front and sleeves with captivating floral designs...

A teal hued canvas is artfully illustrated with floral embroidery depicting alluring shades of pinks, beige and double shaded zari. A detailed border etched with intricate embroidery adds an exquisitely...

The perfect majesty of our bump to create a stunning Cayman Ocher duo adorned with tortilla artistry and a shimmering dupatta. DESIGN DETAILS: 2 Embroidered Front Side Panels R/L On...

Embrace the beauty of spring with citron yellow artfully illustrated with intricate embroidery depicting flora swirling in shades of blues and ivory with dainty sage leaves to create a mesmerizing...

Deep maroon Chanderi kalidaar comes alive with ivory thread work done meticulously with hints of lurex & sequins. Intricately worked chiffon dupatta & dyed pants add another dimension to this...

A beautiful sheer beige gold chiffon base is fashioned into a beautiful Peshawar heavily decked with embroidery. A heavy border runs along the hemline further accentuated by an embellished chiffon...

Deep teal color is enlivened with heavy chikankaari embroidery punctuated by matte gold sequins & zari working wonders on this shade. This look is rounded off with a lushly embroidered...

A majestic design worked beautifully on deep carrot pink base emblemed with heavy Chikankaari further accentuated by antique gold zari & matte sequins giving it a rich feel. Heavily embroidered...

Behold the arrival of the Mughal queen, her regal stance comes beautifully across in this pale lime green attire decked with delicate embroidery done by ivory colored thread, highlighted by...

Komal looks ravishing dressed in this pale tea pink chiffon attire. Heavily endowed with pinkish silver dori topped with blinging sequins on sheer chiffon base. Embroidered dupatta & dyed pants...

Giving off tribal vibes Mawra Hocane nails this traditional look garbed in this black attire decorated with heavy neckline & double borders with motifs sprawled all over in two toned...

Syra Yousuf enchants dressed in this raven black gilded attire. A rare beautiful black angarkha is executed in copper gold zari, cupped sequins & lurex giving this design a distinct...

Deep green viridian base comes alive with bold embroidery incorporating paisley & ethnic motifs creating this captivating design. An articulate mix of colors like deep maroon, beige,leaf green & rust...

Enjoying sunshine to the fullest Ramsha Khan paints a happy picture clad in this pretty mauve attire. The shirt is embroidered heavily incorporating light copper zari, pale & dark mauve...

This eye catching orange piece is an apt metaphor for the beautiful hour of dusk. A heavily rendered shirt fashioned into center & side panels trimmed with contrasting silk borders...

Deep plum & vibrant magenta comes together in this iconic design. The long shirt is decorated with magenta appliqué inserts embroidered in light rose gold zari, sequins & mauve thread...

Surrounded by colorful flowers Iqra Aziz wins hearts dressed in this deep teal blue ensemble. Filigree aari work adorns the shirt with gold sequins highlighting on every turn topped with...

A classic combination of beige & black comes together in this design etched with antique gold zari & matte 5mm sequins rendering it with this luxurious feel. The shirt is...

Indulge yourself this summer in symbolic ideology of this design working its magic with bold motifs emblazoned on deep garnet base. A heavily embroidered rust borders on shirt & sleeve...

Ramsha Khan stuns clad in this green attire. Elaborately embroidered shirt is executed in a bold composition ending in an assortment of three borders arranged symmetrically to give this design...

This two piece is crafted on dull magenta base decorated with a dainty floral print. It comes with dyed pants. An ideal solution for your daily wear need. DESIGN DETAILS:...

This soothing colour palette will surely catch your attention. The intricate print is sprawled on shirt with embroidered border & motifs giving it a sophisticated look befitting for any evening...

This festive season, be your royal highness in this kalidaar peshwas done on military green colour. The dress is crafted with zari and thread work. Hint of maroon is needled...

Amethyst: When you want to stand out and leave a lasting impression this design is a must have for this season, combining the sassy chiffon and warm velvet it lets...

Eudialyte: A splash of beautiful colors are enlivened by statement embroidery on magenta silk base complemented by contrast velvet borders and neckline with threadwork and matte cupped Indian gold sequins...

Rendered in a soft beige tone with delicate classic black cross stitch embroidery featuring “Balochi tankas” in a traditional subcontinental aesthetic. This graceful shirt is paired with solid trousers and...

Elevate your style with deep black-hued lawn with minutely detailed intricate embroidery with shades of greys, paired with a printed monochromatic dupatta. DESIGN DETAILS: Embroidered center panel for the front.Embroidered...

A midnight canvas is set off with free-style embroidery with bright shades of dark navy blue, a hint of sequence, and ivory. This stunning combination when paired with matching pants...