Designer Picks Unstitched

Deep vermilion becomes canvas for this filigree design rendered in antique gold zari & self colored thread highlighted by glinting sequins ending in heavy borders. This beautiful hue is complemented...

Behold the arrival of the Mughal queen, her regal stance comes beautifully across in this pale lime green attire decked with delicate embroidery done by ivory colored thread, highlighted by...

Walking serenely in her palace Syra looks ethereal clad in this raw ivory Chanderi fully embroidered shirt in Chikankaari stitches worked in monotone saturated by sequins, with a hint of...

A majestic design worked beautifully on deep carrot pink base emblemed with heavy Chikankaari further accentuated by antique gold zari & matte sequins giving it a rich feel. Heavily embroidered...

Elegantly draped in this raw Chanderi cotton Saree Syra Yousuf makes one skip a beat. The Saree is worked seamlessly along the hem worked in Chikankaari stitches decked with spangles....

Deep teal color is enlivened with heavy chikankaari embroidery punctuated by matte gold sequins & zari working wonders on this shade. This look is rounded off with a lushly embroidered...

A beautiful sheer beige gold chiffon base is fashioned into a beautiful Peshawar heavily decked with embroidery. A heavy border runs along the hemline further accentuated by an embellished chiffon...

Deep maroon Chanderi kalidaar comes alive with ivory thread work done meticulously with hints of lurex & sequins. Intricately worked chiffon dupatta & dyed pants add another dimension to this...

Impress everyone with ‘The Noorie’ soft beauty look, graced by Minal Khan. Elevate your fashion game by draping this ethereal blush pink chiffon and poly cotton ensemble that is sure...

Bask in the golden rays of ‘The Maahru’ with this Marigold yellow ensemble that blooms with intricate floral and branches embroidery, akin to a field of sunflowers in full bloom....

Saboor Aly is a sight to behold in this rose mauve ensemble from ‘The Maahru’ by Asim Jofa. Like a blossoming garden in springtime, this outfit is a work of...

There is something hypnotic and alluring about this black chiffon peshwas from 'The Meerub' collection, worn with elegance and grace by Yumna Zaidi. The floral embroidery, crafted in a glittering...

Yumna Zaidi personifies elegance in 'The Meerub', a stunning collection that encapsulates the beauty of tradition with modern fashion. This exquisite pink ensemble features delicate net fabric, intricately adorned with...

This ensemble from ‘The Noorie’ is the unique piece of the collection showcased by Minal Khan. The composition of this ensemble is a captivating duet between the hues of black...

A divine look with evergreen combination of Ivory and black from ‘The Meerub’ by Asim Jofa is a celebration of contrasts and balance. The base of ivory symbolizes purity and...

In this dark mauve ensemble, Yumna Zaidi exudes an aura of luxury and refinement. The shirt is a jewel of embroidery on the front and back, a delicate neckline and...

Get ready to make a bold fashion statement with Mawra Hocane in the breathtaking 'ZARI SITARA' ensemble. This shirt, meticulously crafted from paper cotton, features a striking spanish gray color...

Naimal Khawar takes center stage like a celestial goddess cloaked in deep maroon. This marvelleous attire is an ode to timeless elegance, where glittery copper sequins and delicate zari threadwork...

This burnt marigold poly cotton ensemble from Asim Jofa's 'ZARI SITARA' collection is like a royal gem that gleams in the light. The outfit's gold sequins, zari along with impeccable threadwork looks stunning...

Possessing an overwhelming touch of ethnicity and modernity, prepare to be enchanted by the irresistible allure of this mesmerizing number from the 'ZARI SITARA' collection, graced by the captivating presence...

Asim Jofa introduces you to ‘ZARI SITARA’, a collection that showcases the art of embroidery and the richness of colors. This number is a pink and purple hue that creates...

The deep maroon hue of this design symbolizes strength and allure, while the golden zari embroidery adds a touch of opulence and grandeur. The playful pops of polychromatic colors mirror...

Unravel the magic of our Enigmatic Glimmer ensemble from the “VASL-E-YAAR” collection by Asim Jofa. This design masterfully incorporates a mix of thread, zari, cupped sequins, and panni, creating a...

Discover the "Shadow Work" collection's Ivory and Blue Baroque Dream with Saboor Aly, where imagination takes flight on wings of embroidery. Envision a dreamscape where hues of ivory and blue...

Experience the elegance and heritage of Asim Jofa’s “Shadow Work” collection. Black embroidery recreates the history, reflecting the ethereal tales of Balochi culture’s embroidery saga. Mysterious hue of teal complements...

Introducing the Black Baroque Charm from Asim Jofa’s "Shadow Work" collection. This shirt boasts an intricate ivory baroque embroidery, creating a mesmerizing pattern that adorns every corner. The borders are...

Finding its roots in Mughal Heritage! Experience timeless festive beauty with Asim Jofa's deep mauve number paired with a green gharara from the “Be-Khudi Luxury Chiffon Collection” will hypnotize you...

Unleash the luminosity with this bright rust number. This ensemble is a captivating piece of artistry that exudes a luminous elegance. The embroidery features beige, maroon, peach, and rust threadwork,...

In a captivating dance of colors and motifs, this onyx elite ensemble unfolds like a love story waiting to be told. It's a masterpiece embroidered with intricate motifs, where threads...

Enveloped in an aura of timeless charm, this peshwas is a masterpiece that unveils a world of deep purple, where gold motifs shimmer with the magic reminiscent of ancient Zardozi...

Step into the world of elegance, where slate grey reigns with regal charm adorned by the revered artistry of Mughal embroidery and kissed by vivacious peach velvet that caresses the...

Immerse yourself in a world of fascinating charm and timeless grace with this enchanting ensemble from the “Velvet Festive Collection”. This Beige Gold masterpiece paired with an Olive Green dupatta...

Elevate your ethnic collection with a burst of vibrancy in this captivating magenta ensemble paired with a teal dupatta. The motifs on the shirt celebrate the rich mosaic of Pakistani...

Infuse elegance into your attire with this coral number featuring a velvet long shirt adorned with two-toned champagne zari, copper cupped sequins, and light gold lurex. The embroidered neckline, sleeves,...

Radiate pearl brilliance in this peridot green attire featuring a long velvet shirt adorned with heavy beige embroidery threadwork. The embroidered neckline, front, and borders with pearls, creating an ethereal...

Step into a tapestry of Ganga Jamni artistry with this deep mauve number, where the whole shirt is a piece of South Asian art intelligently adorned with heavy antique gold...

Let the whispers of pink poetry unfold in this outfit adorned with silver and gold zari, embellished with matching sequins. The embroidery on shirt is a lyrical expression of artistry,...