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Deep vermilion becomes canvas for this filigree design rendered in antique gold zari & self colored thread highlighted by glinting sequins ending in heavy borders. This beautiful hue is complemented...

Giving off tribal vibes Mawra Hocane nails this traditional look garbed in this black attire decorated with heavy neckline & double borders with motifs sprawled all over in two toned...

Komal looks ravishing dressed in this pale tea pink chiffon attire. Heavily endowed with pinkish silver dori topped with blinging sequins on sheer chiffon base. Embroidered dupatta & dyed pants...

Behold the arrival of the Mughal queen, her regal stance comes beautifully across in this pale lime green attire decked with delicate embroidery done by ivory colored thread, highlighted by...

Walking serenely in her palace Syra looks ethereal clad in this raw ivory Chanderi fully embroidered shirt in Chikankaari stitches worked in monotone saturated by sequins, with a hint of...

A majestic design worked beautifully on deep carrot pink base emblemed with heavy Chikankaari further accentuated by antique gold zari & matte sequins giving it a rich feel. Heavily embroidered...

Elegantly draped in this raw Chanderi cotton Saree Syra Yousuf makes one skip a beat. The Saree is worked seamlessly along the hem worked in Chikankaari stitches decked with spangles....

Deep teal color is enlivened with heavy chikankaari embroidery punctuated by matte gold sequins & zari working wonders on this shade. This look is rounded off with a lushly embroidered...

A beautiful sheer beige gold chiffon base is fashioned into a beautiful Peshawar heavily decked with embroidery. A heavy border runs along the hemline further accentuated by an embellished chiffon...

Deep maroon Chanderi kalidaar comes alive with ivory thread work done meticulously with hints of lurex & sequins. Intricately worked chiffon dupatta & dyed pants add another dimension to this...

Embrace the beauty of spring with citron yellow artfully illustrated with intricate embroidery depicting flora swirling in shades of blues and ivory with dainty sage leaves to create a mesmerizing...

The perfect majesty of our bump to create a stunning Cayman Ocher duo adorned with tortilla artistry and a shimmering dupatta. DESIGN DETAILS: 2 Embroidered Front Side Panels R/L On...

A teal hued canvas is artfully illustrated with floral embroidery depicting alluring shades of pinks, beige and double shaded zari. A detailed border etched with intricate embroidery adds an exquisitely...

A traditionally rich composition is portrayed on this elegant ensemble rendered in raspberry rose shade. It is beautifully adorned with aesthetic embroidery at front and sleeves with captivating floral designs...

A sensuous stitching that envelops you in modernity and enhanced with a beautifully embroidered chiffon dupatta shimmers with sequin encloses on an embroidered landscape fuchsia pink. DESIGN DETAILS: 1 Embroidered...

A graceful pale peach canvas is artfully illustrated with floral embroideries depicting contrasting shades of mint green. A detailed cotton slider borders etched with intricate embroidery adds exquisitely unique dimension...

Beautifully composed floral embroideries and indigenous elements are stitched laboriously in purple and blue threads on a pink canvas making the heavenly composition along with hints of zari and sequins....

Impress everyone with ‘The Noorie’ soft beauty look, graced by Minal Khan. Elevate your fashion game by draping this ethereal blush pink chiffon and poly cotton ensemble that is sure...

Bask in the golden rays of ‘The Maahru’ with this Marigold yellow ensemble that blooms with intricate floral and branches embroidery, akin to a field of sunflowers in full bloom....

In ‘The Maahru’, Saboor Aly brings a special element of timeless radiance and enchantment. Adorn with utmost delicacy and art this powder blue number is ornamented with whimsical embroideries rendered...

Saboor Aly is a sight to behold in this rose mauve ensemble from ‘The Maahru’ by Asim Jofa. Like a blossoming garden in springtime, this outfit is a work of...

Bring to life your most elegant and poised self with this soothing Moss green ensemble, designed in the most stellar way with embroidery of sunset shades together with a vibrant...

Yumna Zaidi brings her bold and confident energy to ‘The Meerub’ by Asim Jofa. This black beauty features glorious silver embroidery and fleecy fabrics that are sure to turn heads....

There is something hypnotic and alluring about this black chiffon peshwas from 'The Meerub' collection, worn with elegance and grace by Yumna Zaidi. The floral embroidery, crafted in a glittering...

Yumna Zaidi personifies elegance in 'The Meerub', a stunning collection that encapsulates the beauty of tradition with modern fashion. This exquisite pink ensemble features delicate net fabric, intricately adorned with...

This ensemble from ‘The Noorie’ is the unique piece of the collection showcased by Minal Khan. The composition of this ensemble is a captivating duet between the hues of black...

Make everyone's eyes turn on you as you enter the ballroom with this eye-catchy delight! The rich apricot hue of the chiffon center panel is perfectly complemented by the vivacious...

A divine look with evergreen combination of Ivory and black from ‘The Meerub’ by Asim Jofa is a celebration of contrasts and balance. The base of ivory symbolizes purity and...

Like a flower in bloom, Yumna Zaidi blossoms in ‘The Meerub’ embroidered chiffon ensemble, She shines with elegance and grace in every part of this powder pink and mehendi hue...

Adorn yourself in the lush, verdant hues of this Olive Green ensemble from ‘The Meerub’, modeled by the graceful Yumna Zaidi. Like the leaves of a flourishing tree, the ethereal...

In this dark mauve ensemble, Yumna Zaidi exudes an aura of luxury and refinement. The shirt is a jewel of embroidery on the front and back, a delicate neckline and...

Behold the enchanting allure of the ‘Aira’ collection, as Urwa Hocane effortlessly embodies the essence of ethnic chic. Like a captivating tribal queen, she enchants with her fiery presence. This...

Immerse yourself in the poetry of style with Asim Jofa's 'Aira' collection, gracefully narrated by the enchanting Mawra Hocane. This ensemble weaves a tale of timeless charm and elegance like...

Celebrating the ancient legacy of sub-continent culture, Urwa Hocane exudes regality in this ensemble from ‘Aira’ collection, embellished with diverse motifs and striking print rendered in gold dust complemented by...

Witness the grandeur of Asim Jofa's 'Aira' collection, graced by the captivating Saboor Aly, as it pays homage to the rich heritage of Pakistani luxury fashion. Like a tapestry woven...

In a whirlwind of elegance and sophistication, Kinza Hashmi graces the runway, a vision of ethereal beauty in this silver dust encrusted ensemble. The fabric is adorned in the alluring...

Inspired by French and Persian carpets this block-printed pastel number is a comfy piece from ‘Aira’ collection, has a soft beautiful look, which exudes royalty. The shirt of the ensemble...

Add some ethnic charm to your closet with this light pastel pink delight from the ‘Aira’ Collection by Asim Jofa. The golden traditional block print is a showstopper with needlework...

Woven with utmost delicacy and art, this ensemble is sure to entice you. Urwa Hocane is the epitome of grace as she dons the exquisite tea green ensemble from the...

Bringing a classic Mughal motif embroidery overall on the ensemble, enter a realm of serenity and poetic beauty, as Urwa Hocane graces the stage in Asim Jofa's 'Aira' collection. The...

Kinza Hashmi dazzles in this dark mahogany three-piece attire from the ‘Aira’ collection by Asim Jofa. The chiffon dupatta is a work of art with diagonal embroidered lines and scallop...

Kinza Hashmi looks like a dream in this beige three-piece from the ‘Aira’ collection by Asim Jofa. The dupatta is inspired by renaissance art, featuring a stunning print that evokes...

This statement piece is an iconic number from ‘Aira’ collection because it is unique with everything from classic purple hues to artistic imagery and floral design inspired by Scandinavian folk...

Wrapped in the allure of the 'Aira' collection by Asim Jofa, Urwa Hocane casts a mesmerizing spell. The Turkish coffee hue creates a sense of earthy charm, while the meticulously...

Get ready to make a bold fashion statement with Mawra Hocane in the breathtaking 'ZARI SITARA' ensemble. This shirt, meticulously crafted from paper cotton, features a striking spanish gray color...

Naimal Khawar takes center stage like a celestial goddess cloaked in deep maroon. This marvelleous attire is an ode to timeless elegance, where glittery copper sequins and delicate zari threadwork...

This burnt marigold poly cotton ensemble from Asim Jofa's 'ZARI SITARA' collection is like a royal gem that gleams in the light. The outfit's gold sequins, zari along with impeccable threadwork looks stunning...

Possessing an overwhelming touch of ethnicity and modernity, prepare to be enchanted by the irresistible allure of this mesmerizing number from the 'ZARI SITARA' collection, graced by the captivating presence...

Asim Jofa introduces you to ‘ZARI SITARA’, a collection that showcases the art of embroidery and the richness of colors. This number is a pink and purple hue that creates...

Presenting a magnificent feel with a calm off-white shade with a pop of vibrant pink, this design is sure to attract eyeballs with its captivating floral pattern. Picture yourself in...